Just as the name goes, this lipstick primer not only does help you keep that lipstick in place, but also helps protect your lips from ageing. How? You may fall into questions. let us dig deeper but not so deep, and find out what the primer achieves. First, this lipstick primer will prime the lips so that the lipstick sticks for long, and where it is required. It reduces the wrinkles on the lip. It further helps prevent feathering and bleeding of lipstick. It comes in a convenient stick which eases application. It has been subject of dermatological studies and was confirmed that of all the women that the study was carried on showed positive results as claimed by the makers. Next time you are at the beauty shop proudly ask for one and see the results yourself.